North Korea and the “Victory Day” 2025

J.R. Kim | President, KCPC

North Korea commemorates July 27—the date the Korean War armistice was signed in 1953—as “Victory Day.” From early childhood, North Koreans are taught that the Korean War was a “war of aggression” launched by the puppet regime of Syngman Rhee in South Korea, backed by American imperialists. According to this narrative, the North fought a counteroffensive war to liberate the South Korean people from U.S. imperialism. Despite failing to unify the peninsula under communist rule, North Korea glorifies the war as a victory and holds grand annual celebrations to reinforce this narrative. In 1973, North Korea officially designated July 27 as “Fatherland Liberation War Victory Day.” In 1996, it was elevated to a national holiday under the name “Victory Day” (Jeonseungjeol) and has since been celebrated with increasing significance.

North Korea uses this day to inflame anti-American sentiment. On the evening before July 27, a mass dance event is held at Kim Il Sung Square in Pyongyang, featuring thousands of students. On the day itself, Korean War veterans participate in various commemorative events, including military parades. The regime portrays the occasion as a symbolic victory over the world’s most powerful military, the United States.

Songs as Propaganda Tools

To spread the ideology of July 27, North Korea employs a range of propaganda tools—music being one of the most prominent. A notable example is the song “Our July 27,” believed to have been composed in the early 1970s. Since 1973, when July 27 was first officially designated as Victory Day, the song has been performed at many commemorative events. It evokes memories of the war among veterans, stirring emotions of camaraderie and encouraging renewed fighting spirit in the event of future conflict.

In 2013, forty years later, the “July 27 March” was introduced as a military anthem. By then, most Korean War veterans had aged, and the song was directed at younger generations. It claims that the armistice agreement was effectively a surrender by the U.S. and emphasizes that it was the older generation who burned the enemy’s flag in triumph. The lyrics stress loyalty to the leadership across generations until final victory is achieved.

Cigarettes as Ideological Carriers

Another propaganda vehicle is cigarettes. In North Korea, everyday items—including cigarette brands—are used to promote state ideology. Cigarettes are popular and frequently used as bribes. With such high demand, dozens of factories across the country produce a wide variety of brands, and new products are regularly introduced.

Kang Dong-wan’s book North Korean Cigarettes: A Variation of Propaganda and Branding, based on seven years of research in the North Korea–China border region, documents over 200 North Korean cigarette brands with accompanying photos.

One such brand is “7.27,” reportedly favored by Kim Jong-un at one point. The cigarette pack is marked with the war years “1950–1953,” according to Kang.

Many North Korean cigarette brands reflect the regime’s ideology. “Red Star” refers to the star on North Korea’s national emblem and symbolizes the Juche revolution. “Satellite” references the country’s long-range missile program. “Baekdu Mountain” and “Cheonji” symbolize the ruling family’s origins. “Hana” (One) is derived from unification slogans, and “Hometown” evokes Kim Il Sung’s birthplace of Mangyongdae and the song Nostalgia, which he reportedly sang when longing for his hometown. As Kang notes, unlike in capitalist societies where brands reflect consumer preferences, North Korean branding inherently serves political and ideological goals.

License Plates and Cars as Symbols of Power

Cars are another symbol of July 27 ideology. In North Korea, cars signify wealth and political power. Leaders have historically gifted vehicles to close aides to reward loyalty.

License plates reflect the status of the owner. Under Kim Jong-un, license plates beginning with “727” have become common among senior officials. In the Kim Jong-il era, plates often began with “216” (his birthday), but under Kim Jong-un, “727” has replaced it, reflecting the elevated importance of Victory Day.

Security vehicles escorting Kim Jong-un also carry “727” license plates. Footage aired by Korean Central Television shows vehicles with numbers like “727 9002” and “727 9003.”

On June 19, 2024, during his first visit to Pyongyang in 24 years, Russian President Vladimir Putin gifted Kim Jong-un an upgraded version of the Russian luxury sedan Aurus Senat. The car’s license plate featured the North Korean flag alongside “727 1953,” referencing the date of the Korean War armistice.

Putin also visited the Liberation Tower to honor Soviet soldiers who died in the Korean War. The two leaders expressed their desire to elevate their relationship to that of a wartime alliance, reminiscent of Korean War ties.

North Korea–Russia Alliance Echoes Korean War Ties

In the early stages of the Ukraine war, North Korea reportedly provided weapons and even troops to Russia, although both governments denied it. North Korean soldiers served under Russian command, wearing Russian uniforms and carrying Russian ID cards.

Similarly, Soviet participation in the Korean War was originally kept secret. Soviet aircraft bore Chinese markings, and Soviet pilots were instructed to communicate only in Chinese. It is only recently that the Russian government has begun acknowledging its role in the war.

Although North Korea and Russia have yet to officially confirm North Korean involvement in Ukraine, military cooperation appears to be expanding.

Victory Day serves as an effective propaganda platform to revive military solidarity between North Korea and Russia. The two countries are using the memory of a supposed victory over the U.S. 72 years ago to justify growing collaboration through the lens of a new conflict.

7.27 as a Platform for Regime Messaging

North Korea uses Victory Day annually to promote regime legitimacy and send political messages. Kim Jong-un personally attended the celebrations in 2020 and 2021, delivering speeches. In 2022, he directly criticized South Korean President Yoon Suk-yeol by name.

On July 27, 2025, marking the 72nd anniversary of the armistice, North Korea once again held a large-scale Victory Day celebration, stoking anti-American sentiment. Although Kim Jong-un did not issue a public statement this year, state media strongly emphasized the day's significance.

In an editorial, the Rodong Sinmun, the Workers’ Party’s official newspaper, declared Victory Day “a symbol of national pride for having defeated U.S. imperialism.” Titled “The Great Victory of July 27 Will Forever Shine as a Symbol of Juche Korea’s Invincibility and Strength,” the editorial claimed the Korean War had proven that “even a nuclear-armed imperialist adversary can be defeated.”

What Will the Next July 27 Bring?

Given the intensifying North Korea–Russia relationship, one cannot help but wonder: what joint message might the two nations deliver on the next Victory Day in July 2026?

That question is already a cause for concern.